Walk into Brazil already
knowing how it works.
The rules Brazilians never explain out loud, like why ‘pode ser’ usually means no and how to pay at any counter without getting burned. Plus the 100 phrases that go with them, on an 11-day plan, with native audio.
FROM $9.90 · $19.90 WITH NATIVE AUDIO
Founding price while this is new. Instant download, and 30 days to change your mind. Or read chapter 1 free, audio included.
The part of Brazil that makes you feel at home.
Brazilians let language slips go. The cultural slips are the ones they notice. This is the half that keeps you from looking lost, and it is the part I built the rest of the program around.
Feijoada is not the everyday national dish.
Foreigners order it expecting the staple. The daily plate is arroz com feijão, plain rice and beans. Feijoada is the heavy Wednesday or Saturday lunch, the kind a nap follows.
Real açaí is unsweetened, and in the Amazon it is savory.
Where it comes from, açaí is eaten with fish and farofa. The sweet bowl with granola is a Southern adaptation. Knowing the difference is the kind of detail locals do not expect a visitor to have.
The “no” that is not a no.
Brazilians rarely say a flat não. You will hear “pode ser,” “vou ver,” or “tá, tá.” Often these are polite refusals, not agreement. Vagueness usually means no, and missing it reads as pushy.
Pix runs the country, and so does the golpe do Pix.
Pix overtook cards and cash, and tourists can now get a key. The scam runs alongside it: fake payment screenshots at the counter. The only real check is the name on the confirmation, never a screenshot.
The 10% service charge is optional by law.
Restaurants add a 10% taxa de serviço, made optional under Lei 13.419/2017. Pay it for decent service, and do not tip on top. Outside restaurants, rounding up is plenty.
Leaving without saying goodbye is genuinely rude.
Greet the whole room when you walk in, then go round individually. Slipping out quietly, the “Irish goodbye,” lands as cold. And the number of cheek kisses shifts by region, one in São Paulo, two in Rio.
That is six of more than sixty rules in the guide, covering greetings, money, food, timing, regional character, and the calendar. It comes with every edition, including the $9.90 one.
Open it before you buy
Real pages from the program, the Culture Guide and the phrasebook. What you see here is what lands in your inbox.
The Culture Guide, the 100 phrases, and the 11-day plan. Get all of it for $9.90 or read chapter 1 free.
For the day you spend in Brazil.
Starting from zero, and you want it to stick.
You have not learned a word yet. You would rather open with what a Brazilian says at the counter than with 'A menina come a maçã.'
The words are right, the rhythm is off.
You say the right words, but they land flat, like you're reading off a card.
The words are fine, the behavior gives you away.
You order correctly, then arrive on time to a party nobody is ready for and tip where no one tips. The room reads you as a tourist anyway.
“Deixa eu ver...”
DÊ-CHA-VÉR · “let me see” · the words blend into one flow
What you walk away with
The Culture Guide
More than 60 unwritten rules: kisses, tipping, what a Brazilian 'no' actually means. The half that gets you let in.
100 Real Phrases
The expressions Brazilians use day to day, grouped by the moment you'll say them, with a tip where it helps.
The 11-Day Plan
Ten phrases a day for ten days, then a review day. Ten minutes, and the plan tells you which ten.
Native Audio and a Story
Every phrase at slow and natural speed, plus 'One Day in Brazil': a short story that runs a whole day at full speed, transcript included.
100 phrases in 10 chapters, grouped by the moment you'll need them
Greetings and First Impressions
How Brazilians say hi, and what comes next so you don't freeze.
Polite Essentials
Please, thank you, sorry. How Brazilians use them in real conversations, warm and easy.
Introductions and Small Talk
Your name, your country, your story. The small talk that opens every conversation.
Understanding and Clarification
When you missed it. How to ask again and stay in the conversation.
Everyday Needs and Feelings
Hungry, tired, hot, lost, fine. Say what you feel before your brain translates.
Time and Plans
Time, days, plans. How Brazilians invite you, confirm, and cancel last minute.
Directions and Places
Get around. Ask the question. Catch the answer.
Shopping and Money
Prices, change, payment. Pay correctly and skip the awkward pause.
Food and Drink
Order. Compliment. Complain. Read any menu like a local.
Transport and Closing
Taxis, Ubers, metrô. And how to end a conversation cleanly.
Built in: the 11-Day Plan
Ten phrases a day for ten days, then a review day. Ten minutes at a time, and the plan tells you exactly which ten you are on, so you never open the book wondering where to start.
You are buying this early, and that is worth something.
This is new, and I am not going to dress that up with borrowed reviews or a countdown clock. What early buyers get instead is the lower price and everything I add to the program later, at no extra cost.
Every update, free
New phrases and more audio land in your inbox at no extra charge. You paid once.
A reply, not a ticket
Answer any email and it reaches a person who reads it. Your note is usually how the next version gets better.
The whole program, with the audio or without it
Both editions carry the Culture Guide and the 11-day plan. You pay once and it stays yours, with no subscription sitting behind it.
The Culture Guide, the phrasebook, and the voice. Hear every phrase, then say it back until it sounds right.
◆ BONUS · AUDIO EDITION ONLY
Bonus in the audio edition: One Day in Brazil
A short audio story that follows a single day in Brazil, from the morning padaria run to the goodbye at night, in the natural connected speech you actually have to catch. Listen with the transcript open, then close it and see how much you hold onto. It comes with the audio edition.
Instant download · Lifetime access · 30-day money-back guarantee
The Culture Guide and the phrasebook. 100 phrases in ten themed chapters, run by the 11-day plan.
Instant download · Lifetime access · 30-day money-back guarantee
30 days to change your mind
Read it, listen to it, run the whole 11-day plan. If it is not what you needed, email me and I refund you. One reply, no form.
No surprise fees. EU buyers see local VAT added at checkout, as the law requires on digital goods.
30-Day Money-Back Guarantee
Not the right fit? Email me within 30 days and I refund you. One reply, no form to fill, no follow-up questions.